Is the UFC losing marketshare to One Championship?

In 2019, everyone knows what the UFC is, even if they are not fans of the sport. It is a violent contest with far fewer rules than boxing. A competitor in the ultimate fighting championship may kick, head butt, and elbow his opponent. Only hair pulling, groin kicking, and eye gouging are against the dangerous sport’s few rules. Fighters compete without boxing gloves, and only the lack of frequent deaths allows the UFC to remain legal anywhere. Today, the champions of the ultimate fighting championship are at least as well known as the best professional boxers.

However, the UFC is no longer the only well known no rules fighting organization, and the days in which it is the most famous may soon be over. Since 2011, a new, widely televised fighting sport known as ONE championship has emerged in Singapore and is popular enough to compete with the UFC for viewers. Like the ultimate fighting championship, the ONE championship allows different fighting styles to compete with each other. It is a mixed martial arts tournament in which boxing, muay Thai, and grappling are allowed to compete with other fighting styles.

While the ultimate fighting championship remains significantly more popular in the west, it faces a challenging competitor in Asia. Chatri Sityodtong, the founder of the ONE championship, wants to use his fighting league to promote traditional Asian values of honor and self-improvement. Three of the five countries most interested in mixed martial arts are in Asia, so the UFC could face a significant loss of market share if it were to lose most of the Asian market.

While the UFC has recently hosted a significant fight in China, the ONE championship does seem to be beating the UFC in Asia. Certainly, the ONE championship has more Asian viewers. One championship spokesman Sityodtong points out that martial arts have existed since the beginning of recorded history in Asia and that all Asian nations have their martial arts style. The ONE championship intends to be inspirational – an ordinary person may improve their own lives out of admiration for a martial arts champion.

Are the fortunes of the UFC declining? The total fortunes of the UFC, which does not publicize its complete financial information, seem in fact to be falling in recent years, even if the organization will continue to exist for the foreseeable future. While Dana White, the UFC president, claims that 2017 was the UFC’s most financially successful year on record, the declining viewership tells a different story. Many of the UFC’s fans are older men – the organization is having difficulty appealing to the 18-34-year-old men that should theoretically be its biggest fans. Most of the UFC’s profits come from pay-per-view, which may be in decline as well. The total number of television viewers that the UFC has is also declining. Perhaps, the UFC has too many events and too many fighters. With fewer events, it would be easier for fans to be excited to see them.

If the UFC is in decline, is the ONE championship rapidly increasing its market share? While the popularity of the ONE championship does seem to be improving, it may be a money-losing organization. In 2015, 2016, and 2017, the ONE championship lost money as a business. Each year, the company reported a loss in the tens of millions. In spite of how much money the ONE championship brings in, the marketing costs are enormous. The ONE championship is at least not a stable and reliably profitable business.

While both the UFC and the ONE championship are here to stay, both organizations may have passed their peak profitability. Perhaps there is only a limited if a sizable amount of interest in combat sports, and it is no longer possible for extensive marketing campaigns to increase the size of either the western or the Asian audience. Not, however, that the UFC could disappear in the west or the ONE championship could vanish in the east shortly. Both tournaments will continue to exist for as long as interest in mixed martial arts remains.

3 Major Discoveries of Exercising and Nutrition in 2018

Exercising and nutrition are one of the key aspects considered in a healthy life. Over years scientists have made considerable efforts which have acted as milestones when it comes to maintaining good health. 2018 by itself has seen exceptional discoveries made in the line of exercising and nutrition all with the aim of improving the health of humanity. Some of the new discoveries made over the year 2018 have been discussed in depth below.

1. The use of vitamin supplements to enhance weight loss in obese children

Obesity over years has been a great problem affecting children from all walks of life due to poor nutrition and considerable efforts against it have been made over years. However, scientists have now discovered that the use of vitamin supplements on children suffering from this condition may aid in enhancing weight loss as well as reducing risk factors of future heart or metabolic disease. This research was brought about by the discovery that deficiency of vitamin D is linked with an increase in the accumulation of body fat and obesity.

Though not yet approved, the tests carried out in the research displayed positive results showing that the thesis might be sure.

2. Asthma may be linked to childhood obesity

An international study carried out by USC scientists shows that toddlers suffering from asthma are more likely to grow into obese children. Over years, obesity has been considered as a precursor of asthma instead of the other way round. This was achieved after a very large study about early-onset asthma and obesity which involved more than 20,000 youths in Europe and the results were positive about the effect of asthma in causing obesity. From this study, physicians can now come up with ways to intervene and treat the condition given that asthma affects approximately 6.5 million children.

With these achieved, children will be able to grow up healthy and enjoy their adult lives.

3. Low copper levels can be associated with the fattening of fat cells

Copper is one of the most significant minerals in the human body given that it facilitates a number of processes such as the formation of pigment in both hair and eye color as well as the formation of new blood vessels and its imbalances bring about a number of disorders.

The latest research on mouse cells by John Hopkins show that low levels of cellular copper tend to fatten the fat cells. This is brought about by the altering of how cells process their major metabolic fuels which are fat and sugar. The test showed that copper-deprived cells grew into almost double their size and contained a higher level of lipids compared to cells grown under conditions which were copper-adequate. This proves the dangerous effects of having a deficiency of cellular copper.

Apart from the discoveries mentioned above, many more scientific discoveries have been made and we still expect more to come up in the course of the year regarding improving the nutrition of humanity. It is without doubt that Scientists are really making a commendable effort in ensuring they come up with better ways to improve our health.

4. Exercising and intense martial arts training

In recent years, there has been a great big war on the fat and obesity trend that carried from the early 2000’s to today, but this is quickly changing and people are striving to get fit.

There are so many every day stresses to life as you get older and have to count all of your responsibilities and stay on top of a billion things, along with the rise in social media and an instant-reward tech world, people are feeling more depressed and lonely than ever before due to community and social breakdowns.

Martial arts like Brazilian Jiu Jitsu, Muay Thai, HIIT, MMA, and others have helped a lot of people not only feel more competent, but also relieve high levels of stress from every day life, jobs, parenting, and to better themselves as people and be kinder to others by giving them a great release. Additionally, as it gets harder to meet people socially as you get older, being able to meet people through martial arts training gyms is another great benefit. People have reported improved levels of concentration and focus, depression alleviation, and a better handle on their life in general.